Monday, February 11, 2013

Educational campaigns strive to keep pedestrians safe this winter

The County has launched two education campaigns to improve public safety – both encourage residents to look out for each other during the winter when there is greater hours of darkness.
A new MCDOT pedestrian safety campaign features bus posters showing the eyes of two county students and the slogan, “Hey You, I’m Looking at You.”  The campaign focuses on the most important factors in reducing crashes: visibility of pedestrians, and vigilance by drivers.
County Police also carried out their “Shop with a Cop” campaign this past holiday season. Police officers patrolled retail areas to provide extra security and remind shoppers to drive and walk safe -- especially in parking lots.
The “Eyes” campaign was developed by a group of Blair High School students.  A contest was conducted among students to have their eyes featured in the campaign materials. The winning eyes remind pedestrians to establish eye contact with drivers, be visible, and look both ways before crossing the street.  They also prompt drivers to look out for pedestrians.
Best Eyes Campaign

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